Li Dongsheng why the U.S. media as the worst boss

 Li Dongsheng why the U.S. media as the Pile bad acquisition, TCL has brought to the 2005, 2006, 2 consecutive years of poor performance. Now, TCL Group president Li Dongsheng more than a name of the first .2007 July 4, the famous 3rd release of Chinese listed companies (mainly refers to non-state-owned listed companies) the list of the worst boss, Li Dongsheng impressively named worst boss What kind of impact?
Chapter TCL International setback
2007   7 4, the famous ) list of the worst boss, Li Dongsheng impressively named > TCL spokesman for the think that the selection is too simple, although the two international mergers and acquisitions the company's earnings report for 2 years consecutive loss, but put the onus on one person in the Li Dongsheng unfair. TCL side also claimed that 1.55 million annual salary is not Li Dongsheng high, many companies are there option incentive, and TCL did not do this for 2 years. Meanwhile, there are some on the Times more than 3 years of age. We also looked at listed companies from 2004 to 2006 between 3-year ROE and growth, and these two indicators in the performance of competitors for the same industry, executives received the list of salaries is also investigated . Meanwhile, we are also very objective sources of information, including the company's annual report, ;
Some experts said the journal, the good , list to alert companies and their leaders, while they are also an incentive and encouragement. the survey, appeared in the return on assets actually a negative 18.6%.
lively list, like a ripple. Some critics say that, with the selection of evaluation of the company, it will certainly make people have a strange feeling: this is not like the behavior of the financial sector, but rather is an act of entertainment.
but more people claim, this matter itself, can get some new inspiration: a public listed company is a company sense, transparency is very important. Any list has its flaws, are not as precise as the audit report is objective, but it can be the most obvious and most people the image of the listed companies have a deeper understanding.
China has no standard evaluation system for professional managers, although the
1981, the loan by 5000 started production of TTK tape TCL Group, Huizhou City, Guangdong Province, was born In 1996, Li Dongsheng, TCL Group, as president, began a series of drastic reforms and capital operation. In the same year the acquisition of land TV's 1997 Merlot TCL Group and Henan powerful combination, set up in Henan TCL-hh Melody Li Dongsheng Electronics Co., Ltd. have reached a pinnacle of capital techniques used, the TCL from a small local business into a nationally known company. < br> Under the leadership of the Li Dongsheng, TCL ten years in terms of color TV sets, mobile phones or computers, etc., have made remarkable achievements .2001, TCL TVs jumped to national TV brand; 2002, TCL Mobile in China No. 3 market, ranking first in the domestic mobile phone; May 2003, TCL Group 31.9 billion sales revenue in China Electronic Information hundred enterprises ranked No. 4; January 2004, TCL Group to achieve the overall market, to achieve personal assets Li Dongsheng 1.2 billion, operating income of the year to 40.28 billion yuan TCL, an increase of 43%. At this point, the mapping in the spotlight, Mr. Li also reached the peak of his career.
Li Dongsheng life numerous honors, 2002 and 2 degrees in 2004 won the We want to be the first to dare to eat crab. Without the courage to dare to become martyrs, can not become a pioneer. or is he indulging in an exercise on the golf course, so Li Dongsheng pine, steep drop weight 10 kg. Then, 18 months commitment to the European market turnaround has been rain and wind to go. As chairman, he first promises in the world, this is a real blow to him.
2006, the crisis broke out, first TCL net loss of 738 million yuan in the first half, burst out of the year after the loss of nearly 20 billion, led this year by Stock Exchange wear embarrassing > underestimate the difficulties of an international, not an international management team, Li Dongsheng, TCL, and his way is destined to be muddy, bumpy road.

into policy mistakes in 2004, TCL development bottlenecks emerged. handsets through 2003 After years of glory, began to decline, is difficult to achieve a breakthrough in the domestic market and face Nokia, Motorola, Samsung and many other international giants fierce competition.'s playing fierce price war, do not grasp the core technology of the domestic mobile phone has been no turning back, once short-term prosperity of the TCL, Bird, Kejian, Soutec and other attributed to silence, Internationalization is no way out.
have to admit, but Li Dongsheng, TCL International was too eager, over-the pursuit of speed and size. Haier, Lenovo, Huawei, ZTE is also international, but they are much more stable than the TCL.
TCL's acquisition of the object mm Thomson and Alcatel, though they are well-known brand, but in fact has entered Thomson TV of years. And, TCL Thomson took over the TV business, the business year loss as high as 130 million euros, known as But more than 400 million yuan net profit. In such conditions, the funds, TCL Thomson M & A in just 4 months time for negotiations with Alcatel is even shorter. No wonder the industry commented that the move can be described as lust.
Li Dongsheng was think, through the acquisition of household appliances industry, trade barriers can be broken, but he did not take into account the difficulties after the acquisition. The original TV TCL Group spokesman Liu Buchen, told no advantage, the main technology in the rear area. And, TCL in the acquisition of its outdated when l r, even these technologies do not get, they do not sell! rigorous market research and surveys, there is no good understanding of the relevant EU laws and regulations, resulting in a contract is detrimental to the TCL.
internal staff said, according to TCL, TCL acquisition did not get each other's sales channels, then had to re- negotiations with Thomson, but also spent a few months, TTE (TCL-Thomson) really take full control of the former Thomson in Europe and North America all the sales network. Li Dongsheng adhere to do M & A rash can be seen!
making mistakes, resulting in a variety of problems follow. the complexity of the European market completely contrary to Li Dongsheng, expected to enter the second half of 2005, the traditional CRT (CRT) TV is no longer favored, replaced by flat-panel TV. authoritative data show that the first half of 2006, the European flat-panel TV sales in the European TV market accounted for 79% of total sales. Moreover, the European market price at an alarming rate color TV, LCD TV, 2005, more than 40% annual decrease of the average monthly reduction of about 4%. and TCL TV in the European market turnover up to 132 days, suffered heavy losses.
TV industry is a sunset industry in Europe and America, few people in this area, it is difficult to move. In the face of such a situation, Li Dongsheng Poxian frustration: , also called for additional compensation, and more than 10 or more layoffs, the amount of compensation determined by the employers negotiate with the union. in accordance with local laws, the workers also have 3 months of pre-notice period, employers need to continue to pay wages.
international not allowed to grasp the environment, underestimated the difficulty of acquisition, TCL International setbacks be expected. TCL is a life that rely on cheap labor costs of enterprises, and labor costs too high in Europe, TCL simply can not afford. TCL's loss, and Li Dongsheng seriously underestimated the cost of marketing the European market have a great relationship.
, who asked not to disclose the identity of the people considered, Li Dongsheng, the 18-month commitment to the market losses in Europe, Vietnam is clearly borrowed from the experience of 18 months of losses . However, the Vietnamese market, lower labor costs than China, and Europe simply are not comparable. decision-making mistakes, so that more and more passive international TCL, Li Dongsheng and his team so difficult to have no thought for the temporary, which point from the aftermath of surprise in the exposed.
ability to control their own bad
a technician from the start to the throne of board chairman of TCL, Li Dongsheng's ability and merit can not be doubted.
and his contemporaries Enterprise star, Stephen Wong in jail, Gu Chu Jun, too, Ni Runfeng dropped a mess, quietly back screen, and only Li Dongsheng still struggled.
from the phone, color TV to mobile phones, TCL in the past the impression has been the triumph. but since the road onto the international, the Li Dongsheng, TCL, and no one of his better trained, long front to let him trade-off.
2004, the voices of doubt in the midst of, the anxious to Li Dongsheng TCL despite bigger and stronger opposition, winning the business of Alcatel and Thomson TV mobile phone business two projects. in the international side of it under a magnifying glass, TCL's disastrous start to show.
to new products The introduction of an example, TCL is often performed better than other manufacturers belated, Christmas .2005 situation is very passive, flat panel TV market in Europe and America into the sales peak, however, the cost of TTE was not low enough upstream LCD panel supply, sit see competitors earn pours.
when the acquisition of Alcatel, Mr. Li is Chinese and the other R & D capability, and I want to enhance their brand strength. acquisition before he discovered the fundamental to the high cost of TCL can not afford. Previously, TCL also several hundred million profit a year, the figure for the maintenance of Alcatel's R & D system this large, the same drop in the bucket.
2005 year, the acquisition of Alcatel's mobile phone business is not to six months, the problem followed. Mr. Li had to restructure their business, to re-negotiate with Alcatel, breaking the old system, reinvent the wheel.
In fact, by 2006, TCL smaller loss in the European market, the real headache for Li Dongsheng is the Thomson's TV business performance in North America in 2003, a loss of approximately $ 90,000,000 in 2004, a loss of 1.2 billion U.S. dollars. After completion of the acquisition, TCL promptly sent to the North American Working Group on large-scale restructuring. at 3 in North America factories were reduced to a factory in Mexico, and workers from 4000 to 2500 were more than streamlining, while also purchasing a full range of integration. The reorganization of production capacity in North America is not only unaffected, but has been greatly enhanced .2005 North American losses will be reduced to $ 45,000,000.
Press gourd dipper float. a slight improvement in North America, Europe in late 2005 .2004 appeared out of control, Mr. Li pledged boastful claim mm18 months losses in Europe, and finally rain and wind to go. Li Dongsheng, grief and remorse among the depressed to the extreme, almost to the brink of collapse. He did not even know where the problem.
Later, Mr. Li admitted that the European market drastic changes, TCL can not respond quickly, leading to loss of the root causes of the European market. But experts believe that Li Dongsheng shattering, stop-gap measures, and falls far short of international requirements.
2006 In the second half, under pressure, Li Dongsheng, but br> 2006 年, TTE Europe, a loss in as many as 2.596 billion yuan. Liu Buchen, in an interview with correspondents of that, l to r the result of the market for reduced losses mm also means that losses of TCL drastic decline in operating income, which manufactured by the short-term profits, more terrible than the loss. reasons attributed to the emergence of the European market too variable, apparently convincing enough, the real reason is the leadership of the company, headed by Li Dongsheng, the lack of international market, strategic vision and ability to control.
the inevitability of falling
Chapter international difficulties, and can not summarize the whole picture TCL today. Now, TCL face not only the European market a mess, with rapid decline in the domestic market.
mobile phone as an example, TCL is now almost inadequate. and TV respect worse, the leader before or domestic, although it also came in 3 strong, but has lagged behind Hisense, the situation is not optimistic.
Rome was not built in a day. In recent years, TCL internal conflicts, high-level unrest, and even cause the business no one to take care of the situation. in brand positioning, TCL has been wavering, the appearance of too much emphasis on the pursuit of product and the concept of speculation, but not much in the key technical breakthroughs. in dealing with their staff, TCL is also a lack of human management, which largely affected the morale of employees.
riding a boat behind. in information technology today, TCL is still marking time, and compete to become the inevitable decline into .
retreat is not practical
2003 year, TCL's mobile phone users still unaware of, but with the constant exposure of the problem, TCL mobile phones in decline. from the rapid decline of the leading domestic mobile phone market share has plummeted. It is when he TCL Group, general manager of brand management center wearing steel introduction, TCL mobile phone repair rate was as high as 40%.
2005 年, TCL mobile phones hit the pillar industry of its coldest winter in history, net profit fell rapidly from 2003 782 million dollar quarterly loss in 2005, a 4.6 billion Hong Kong dollars. The first quarter of 2006, TCL Mobile is the market share of the top 10 dropped out.
TCL Mobile's success, thanks to marketing genius Wan Mingjian .2003 years, TCL mobile phone sales reached a record 94.5 million mobile phone business has become the mainstay of TCL source of profits. and even then, Li Dongsheng said that early, Wan Mingjian is a speculative advocates. TCL produced mostly low-end phone, which was foreshadowed later losses. handset industry, the main source of profits rely on high-end mobile phones, both Nokia, Motorola, Samsung, Sony Ericsson or LG, have followed this rule, the low-end mobile phone market is mainly used to occupy, cultivate customer loyalty. The main low-end, also means the lack of R & D capabilities, once the international companies to lower prices, TCL's price advantage will instantly naught.
TCL phone early success, complete with the concept of marketing, such as gems mobile phones, there is obviously deceptive. TCL do huge amounts of money to spend, please do the brand spokesman Kim Hee Seon, and supplemented by a billion dollars for this advertising campaign, will concept of marketing to achieve the extreme. With Kim Hee-sun's fade, TCL mobile phones influence rapidly slipping. The quality of the checkout line, a direct result of the decline of TCL mobile phones.
according to a turnover of staff said TCL, TCL digital camera repair rate 超过 30%, TCL TCL Computer dealers can not sell digital cameras, as sold a few days, the customer will come because the quality of theory, and finally to scare away the customers to buy a computer. How can such a product to market and sell it to consumers? but the company some staff believe that this will not affect the company's image, not to change ah, there is always good.
In fact, since Mr. Li set the and do not necessarily do is not strong, However, funds invested in the flat-panel TVs, and the number of R & D, and are far and Hisense. TCL launch of the TV, too much emphasis on product appearance, improving the quality of neglect.
and Li Dongsheng, the brand also takes effort, often a big issue in the above, frequent changes in brand meaning. With the continuous growth of TCL, the leadership continued to give it a new explanations, such as officially launched its new brand strategy, said the next 10 years, TCL will fight the most innovative brand in China.
name is only a symbol, its influence primarily by the company's core technology and product quality and other aspects of factors. Li Dongsheng, the brand ever-changing, the difficulties the company does not help.
LG, Samsung, SONY, etc., people do not know the actual meaning of their brand name, but they have the support of strong technical strength. to LG, for example, last year ; Chocolate technology.
Now, Mr. Li stressed that and Huizhou in the shuttle, once staff free of charge, but then suddenly put away the 40 yuan fare, and the market price as high. morning to night work for the company, had to ride their own expense, employees have great views.
In sales, the company stressed that only the results, no matter what the reason, as long as you can complete the task is a good kind. and those who charge very seriously, do not see a little warmth. This is Mr. Li emphasized that the
a TCL-house staff, said: is not as long as the results, the process can not care? always should have moral standards, can not defective Say well, 忽悠 people, right? Unfortunately, TCL's corporate culture is not the content, older employees in the chat and the company, they are not aware of the problem.
year, Li Dongsheng, when the mobile phone unit to Wan Mingjian, the cooperation can see very simple, you go mobile phone business to me, no matter what method will do.
2004, influenced by the impact of international giants, Chinese mobile phone industry, whether it is the collective profit or market share decline, TCL has not escaped this disaster. poor performance that can not produce Wan Mingjian a satisfactory report card, can only choose to leave. The execution brings to the TCL great loss.
Wan Mingjian in office, although the quality did not go up, but do indeed perfect in marketing . his departure, TCL mobile phones can not find any bright spots, and the introduction of new products also resulted in time delays. even worse, he actually switched to the enemy Changhong Li Dongsheng, went and took a large number of employees , TCL from the addition of a competitor and rival. This is very sad Li Dongsheng.
Therefore, in the early days, although Wan Mingjian arrogant, Mr. Li did not restrict him or education, but also gave him generous bonuses and shares. and he able to fulfill the task, Li Dongsheng immediately for a pair of faces, which people think only of interest among people in the TCL.
in the TCL, the lack of implementation of the execution should not have to run a big issue, is nothing new. in employee benefits, labor contracts system, difficult to get implemented. the layoffs, the idle stayed, it touches on some of the work of the staff was relentlessly serious Because TCL's product quality is there for a total bet.
TCL do not care to employees, but also reduced the enthusiasm of the staff, because many people feel that work just to exchange for wages. working hours, we have chat QQ, MSN, and even Some NPC play management and social responsibility a crucial moment. The TCL is not doing enough in this regard. negative news.
Wan Mingjian power to send a warrior, he controlled the TCL Mobile, the head of marketing talent show In 2003, TCL mobile phone sales reached 9.45 billion yuan, the profit of the Group are more than 80% of the total profits .
but the million is too unassuming personality, with his business card design, for example, lists a lot of positions, such as prejudices, and even his angry face in front of everyone.
With the success of the mobile phone business, Wan Mingjian influence in the rapid expansion of TCL, Li Dongsheng was something he could not intervene, it was predicted that he will become even more Li successor. Wanming Jian ability is bigger, all eventually, declaration of good health reasons for leaving. have missed many opportunities.
compared Wan Mingjian leave, TCL Group, chief operating officer Yuan Xincheng, TTE executive chairman Robert Hu's departure is even more blurred. They all have an important contribution to the TCL, Yuan letter as a revolutionary comrade Li Dongsheng, TCL inside the high prestige, has been through thick and thin with Li Dongsheng. And Robert Hu, Lee's students, a rare master of the technical school and later became the leader of TTE.
If said they left because of performance reasons, too far-fetched. The main reason is their personality fit with the TCL culture, they have publicly accused of overly aggressive TCL International, which is rare within the company. ;, but their kindness has not been adopted, but was left out of Li Dongsheng.
In fact, the past two years, TCL has not stopped high-level shock .2006 March, mountains resigned TCL Digital Electronic Business Division notebook Division general manager, Chen-Pin Chou took over the business in March .2007, TCL Digital PC business group vice president and general manager of Chen-Pin Chou operations center left, switched to Haier.
in 2006, including TCL Chun Mao, director of notebook market surged, Vice President and General Manager of R & D centers in the Wei Bin, including number of high-level departure, but also inevitably affect the performance of TCL notebook market.
before the Spring Festival this year, TCL Group Vice President, Overseas Business Division president, also officially spring class is easy, he was the love of the Li Dongsheng. easy to rain shortly before departure, Wang Kangping Gang resigned from the post of group vice president. According to informed sources, before the Spring Festival in 2007, TCL had just experienced tide wave of resignation, White Division, senior marketing executive in the go further, we must pay attention to the international culture of the senior management team, executives cut blindly take to solve the problem. how to improve the cohesion of executives to end the unrest, work together to fully shrink the front, to reduce loss, but added TCL help themselves best defense.
Chapter limitation of the characters
Li Dongsheng surface is a warm person. can not be denied, a suit, he gestures reveal NORTH PEAK style.
but his bones, buried more is stubborn. There was a lot of people against the international rush to attack TCL, Li Dongsheng, and did not listen to good advice, but rather its own way, within a year the two rushed to complete the acquisition. Even if they lose a mess, he still does not recognize their own international failure. Zeng Li Dongsheng
familiar with the companies, in particular its TV business, substantial loss. And TV is a sunset industry in Europe, not only meager profits, the industry is very serious shortage of talent, young people are engaged in this industry. Alcatel's mobile phone is not much better, loss of 80 million euros a year at that time.
Li Dongsheng choose to do M & A target, indeed debatable. out to find a broader market is important, but there is no need so urgent TCL.
Thomson's acquisition of the start you will not be good. At that time, TCL hired Morgan Stanley as an investment adviser, Boston Consulting, Morgan Stanley held a neutral view on the deal, while Boston is opposed. Boston experts sharply pointed out, M & A before Companies must have a clear strategic intent, careful analysis of market trends and changes in consumer demand, companies do not have to mergers and acquisitions or technology obsolete the old company. Li Dongsheng unfortunately come true.
Thomson's TV business in mergers and acquisitions before as TCL's color TV veteran Robert Hu, Li Dongsheng has been followed with Thomson M & A negotiations. allegedly signed the contract on the TCL is very bad, and then to have seen Robert Hu, and Li Dongsheng advised not to sign the agreement. But Li Dongsheng not only insisted on the signing, but after the chicken in the TTE for the establishment of the appointment for the TTE CEO Zhao Zhongyao.
2005 年 10 月, TTE's huge loss so difficult to support TCL. this time, Robert Hu, Li Dongsheng was also requested as the implementation of TTE Chairman and CEO, but at this time have been deeply embedded and the TTE.
paranoid that Li Dongsheng, TCL Thomson project on the process of internationalization is a rare opportunity. More importantly, high-end market in Europe to launch a new Brand is very difficult, and the acquisition of Chinese home appliance industry is a shortcut to break the barriers .2004 1 month, Mr. Li delivered a speech entitled will miss the opportunity!
others to sell the company, certainly there are various drawbacks, Mr. Li should not be unexpected. But Li Dongsheng, TCL is one person having the final say after all. former State Economy Research Center, Wang Yukun had pointed out that ;
TCL Thomson M & A, although the early round of the TCL TV overlord of the dream world, but it has become a pressure on its shoulders a heavy burden. However, Mr. Li is still stubbornly believe that it is too early Defeated , TCL has gone through the most difficult time.
a Financial analysts pointed out: In fact, Li Dongsheng face not only the slump in European and American markets, the domestic market is also where his headache. inside and outside the fall, TCL unprecedented situation severe. TCL's two pillar industries mm color TV and mobile phones, are all experiencing the pain of suffering. Although the TV output highest in the world, but it does not mean that has a strong strength. handset too, not high on the technology, The low-end phones do not compete with Nokia and other rivals.
now Li Dongsheng, immersive abyss.
whether He worshiped Mao ...